Front Up Rugby still 1

Front Up Rugby

Front Up Rugby are a British rugby inspired clothing label that has been growing over a number of years and will certainly continue to in the future. As an owner of a number of their tops myself, I can attest to the quality of their clothing. They have a great Rugby based ethos with a number of former players, such as James Haskell, being investors and use actual players from all levels of the game as models in their campaigns.

Just recently they launched their 2013 Summer and Lions collection and this film was a look behind the scenes of the photo shoot.

The film has been used not only to garner further investment in this growing brand but also to aid the launch of the ranges in both Debenhams and House of Fraser.